As a relatively new concept, space atmosphere is often upgraded with the development of social economy. Especially for the detailed classification of commercial space, better overall effect can be created through the division of different types of commercial areas for different purposes, so that the product form of the whole commodity can be comprehensively upgraded. In the process of modern commercial space display, It is often through the use of the concept of service commerciality as the main space to strengthen the overall quality and level of commercial space, and through the division of space and the actual construction, it can promote the overall upgrading of the space atmosphere. For example, through the display and construction of various theme sculptures in Disney Park, visitors can truly feel the charm of Disney Fairy Tale Park, It can also enhance the environmental atmosphere in the whole park and promote the rapid development of commercial space. In the process of artistic design of large-scale stainless steel sculpture, attention should also be paid to the interaction with tourists to promote the mutual connection between the two sides, so as to generate mutual actions. The interaction of art sculpture can also be divided into the interaction between people and sculpture and the interaction between sculpture and environment.
1、 Embodiment of atmosphere construction of large-scale stainless steel sculpture in modern commercial exhibition
Through the characteristics of coordination, it can also enhance the interactive characteristics of commercial space. Through in-depth analysis of the concept of the unity of opposites, it can ensure that there is a coordinated development between large-scale stainless steel sculpture art and commercial space, ensure the overall effect of abstract thinking, improve the artistic level of the entire commercial space design, and make the integrity of the entire commercial space significantly improved.
In the process of building commercial space, the entire commercial space can be divided into different areas through large-scale sculpture art, so large-scale stainless steel sculpture art plays a role in the division of different commercial functions in the entire commercial space. Since there are obvious differences between things of different nature, any opposite things cannot be ignored. Through the analysis of the art design of large-scale stainless steel sculpture, it can also be explained that while designing the commercial space, in addition to ensuring the overall coordination, it is also necessary to fully reflect the characteristics of large-scale stainless steel sculpture art. In a small space, it can also have a unique form, so it can also reflect a stronger uniqueness in the entire space atmosphere.
The so-called symbolism is to ensure that the large-scale stainless steel sculpture has a certain connotation. Through real-time interaction with the commercial space, the artistic atmosphere of the entire commercial space can be enhanced. Through people’s thinking about the symbolism of large-scale stainless steel sculpture, rich imagination can be generated, and the concrete thinking can be transformed into abstract thinking, so as to enhance the image thinking of specific products, stimulate people’s innermost feelings and thoughts, To expand the consciousness of abstraction, the abstract elements that can be produced in this process are the artistic features that can be brought by the large-scale stainless steel sculpture art. Whether for businesses or products, they can enhance the connotation of the entire commodity. In addition, in the process of commodity display, through interaction and integration with large stainless steel sculptures, a unique environmental atmosphere can be formed in the entire space design, and reflects the overall characteristics of space construction.
2、 Interaction of large-scale stainless steel sculpture art in modern space design
- Interaction between stainless steel sculpture and people
The interaction between stainless steel sculpture and people is mainly manifested in that sculpture can have a certain impact on people’s feelings and behaviors. Through the observation of large-scale stainless steel sculpture, people can enhance their interaction experience with stainless steel sculpture. Only by involving people’s behaviors in the design of stainless steel sculpture can the audience better appreciate the internal space design of sculpture, making sculpture more commercial and artistic, Usually people are in commercial space. In addition to shopping, you can also relax your body and mind. The interaction with large-scale sculpture can satisfy people’s curiosity and enhance the attraction of the whole sculpture. The designer’s use of different materials with different sizes and colors can also make the sculpture more friendly, and also enhance the interaction and interest of the whole sculpture, Through this method, the idea of artistic sculpture can be quickly spread, and the overall characteristics and image of sculpture art can be reflected. In particular, large-scale sculpture art can enable people to analyze and apply the characteristics of sculpture, and enhance the concept of the whole sculpture.
- Interaction between Stainless Steel Sculpture and Environment
In the process of sculpture design, in addition to the interaction with people, we should also consider the interaction of commercial space, which is mainly about the interaction of light, scenery, plant and water sources. By integrating these flowing factors, we can also integrate the design of the whole sculpture with the commercial space of natural landscape to improve people’s appreciation. In addition, in the process of artistic design and pursuit, More efforts should be made to ensure the popularization of information technology, especially in the commercial space. Sculpture design must have certain utilitarian characteristics, play a very positive role in promoting people’s consumption, and in this way, the audience can better participate in the commercial space, and improve their purchase desire under the guidance of large-scale sculpture art.
3、 Expressive methods of atmosphere creation in commercial space
With the rapid development of China’s social economy, the commercial space has been constantly improved, and the quality of shopping and leisure can also be enhanced through commercial space. However, in the process of traditional commercial space design, people attach great importance to the use of land resources, and few can design large stainless steel sculptures to improve the artistic characteristics of the commercial space. However, with the increasing aesthetic level of people, The requirements for commercial landscape are also increasing, so in order to promote the perfect combination of commercial landscape and commercial space, it can better reflect the commercial value and human value, and promote the coordination and interaction between people and space.
- The formal beauty and installation art on display
In the commercial space, in order to enhance the uniqueness and integrity of large-scale sculpture, we must pay attention to the display effect of large-scale sculpture. Generally speaking, we must pursue simple forms, such as the aesthetic significance of lines on stainless steel sculpture. It is very simple. We can divide the commercial space through simple modeling, and each space division process can be more simple, In the process of installation art design, it is not only necessary to improve the interaction between large-scale sculpture and people, but also the interaction with the surrounding environment. Through the use of different lighting shapes, it can promote the overall effect of the space environment, so that customers can improve their shopping experience through the interaction of installation art, such as feeling the artistic charm of large-scale sculpture through visual touch and hearing, and enhancing the vitality of the entire commercial space.
- Influence of different display forms on the overall atmosphere
(1) Island and ring layout
Island or round island layout is the most mainstream type of commercial space design at this stage. Through island design, customers can get close to the area to be displayed by businesses, improve the aggregation of the entire commercial space, and also enhance the overall emotional atmosphere. Usually, the reverse or round island layout is often on the first floor of the indoor shopping center, because the first floor is the main core functional area of the entire commercial space, All the counters are closely connected with the shopping space on the first floor. Usually, in most commercial shopping spaces, large stainless steel sculpture works can be placed to make customers more intuitively see the specific artistic content that the entire commercial space wants to express, enhance people’s awareness and understanding of the commercial space, improve the entire space environment, and promote people’s feelings about the commercial space.
(2) Linetype layout
The linear layout is designed along or parallel to the wall, which can make the whole interior space more open and create a very simple and direct feeling, so that people can find the linear layout of goods they need at the first time, including L-shaped layout and U-shaped layout, In general, the L-shaped layout can make the position of the entire regional space empty to help customers better observe display tools, and the L-shaped layout can also facilitate businesses to capture customers’ shopping behavior and provide better services, while the U-shaped layout is mainly designed for small space ratio. Through the scope of the U-shape, customers can be more free and flexible. In the process of the current space layout design, large sculptures are often placed at the end of the space, which can also improve the vitality and effect of the entire linear space and make the layout of the entire commercial space more reasonable.
- The atmosphere building way of commercial space environment art
(1) Enhance the artistic sense of large art stainless steel sculpture by lighting design and other methods. The color of light has a very important impact on consumers’ psychology. Different lighting effects formed by different lighting methods can also cause strong light and shade contrast and effectively stimulate consumers’ shopping desire. Generally speaking, in the process of placing large art sculpture, Consumers can deeply analyze and understand the changes of large sculptures under different lights. Through different light and shadow color changes, the whole visual artistic effect can also be improved. For example, large sculptures mainly focus on the pink girls, so you can make the whole sculpture more soft through the light of the Makaron color system, enhance the consumer experience of female consumers, and promote consumers’ own feelings to be strengthened.
(2) Participation of new media
In the process of rapid development of modern society, various art forms are also increasing, such as 3D projection art, which can make the landscaping of the entire interior space get a fantastic improvement. Although the application of 3D projection technology is not perfect at present, the specific role of new media technology in creating the atmosphere of commercial space cannot be denied. The use of new media technology can also promote the development of the entire environment, Ensure that the projection effect of the restaurant is comprehensively enhanced. The way of visual identification system can also be used to enhance the shopping experience of consumers. In the process of purchasing goods, different sculptures can give people different psychological effects, and also improve their own impression. At this stage, the competition in the commodity market is becoming increasingly fierce, and various high-end visual identification systems can also bring consumers a new consumer experience, So as to effectively promote consumers’ own consumption behavior to be comprehensively upgraded.
This paper makes an in-depth analysis of the practical application of large-scale stainless steel sculpture art in the commercial plaza, which can effectively clarify the interactive characteristics of the application of large-scale stainless steel sculpture art in the commercial plaza, improve the design effect and design concept of the entire commercial space, promote the overall design quality of large-scale commercial plaza, and improve the overall aesthetic feeling of sculpture art.